Saturday, January 9, 2010

Does the Audience Want You to Make a Movie?

Scott Kirsner at CinemaTech posed a great question in the last days of 2009. "So how sure are you that the audience wants you to make a movie?" He further explores the different types of digital content that its possible for this new generation of artists to create, and ponders reaching a more specific audience in the new year. Read more about it after the jump:



"Here are the big questions I'm going to be focusing on in 2010: what kinds of visual content does the audience want to see, aside from full-length features? Who's making it? And how is it being monetized?

I wonder how many filmmakers will also be thinking about those questions in 2010... and how many would rather simply continue making feature films, regardless of what the audience is doing...and sprinkle a trailer and perhaps a couple bonus clips around the Internet as "marketing."

2009 was a phenomenal year at the box office, but growing even faster than ticket sales were online video viewing, and usage of social media services like Facebook and Twitter. One more data point: in a little over a year, Apple has delivered two billion iPhone apps through its iTunes Store.

So how sure are you that the audience wants you to make a movie? That they'll show up to your premiere? That they'll buy your DVDs?"

Read the full piece HERE.

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