Films premiere at a festival (hopefully a good one regardless the tier), then it opens the film up for lots of press and reviews, then it continues on the circuit for a couple more years, while the filmmakers actually wait (which seems to be a bad word these days on some blogs) to see what happens with their movie, primarily for the pleasure of actually showing their film to the largest audience possible on someone else's dime, and also while meeting other filmmakers. A couple years go by - Frownland was presumably made in '06, completed and premiered in '07, then played various fests afterwards including those overseas (where it was picked up early for foreign theatrical distribution) - then a distributor is finally found. Overall, the circuit "turnaround time" seems to average just a couple of years. Cheers to the Frownland team for their patience, and thanks to Karina Longworth for the info that she posted over a month ago. Here some of the announcement is below:
"Matt Grady, formerly of Plexifilm, is launching a film and music distribution label called Factory 25, which has bought world rights (barring France) to Ronald Bronstein’s Frownland. According to a just-dropped press release, Factory 25 “will concentrate on releasing films theatrically, digitally and on DVD, as well as in conceptualized limited edition DVD/Vinyl combination packages.” For Frownland, the limited edition will include “in addition to extra footage (practically a given these days) … a comic book written in character by one of the actors, art drawn by lead actor Dore Mann, a soundtrack on vinyl, and a newsprint film poster.”
Read more about the cool and innovative release HERE.
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