According to FilmStage, Sundance is thinking of those of you who cannot make it to Park City this year. Three films are premiering online via Youtube, even before they screen at the famous fest. This reminds me of SXSW's innovative approach last year, with films like Joe Swanberg's Alexander the Last, which premiered on cable's On Demand as the film played in Texas. Are the good people at Sundance finally embracing the new digital wave? You decide:
"As reported by Indiewire, three new American independent films from the 2010 Sundance Film Festival will debut on YouTube even before audiences get a chance to see the movies at the festival in Park City, UT.
Launching tomorrow for VOD rental online in the United States – from this year’s Sundance fest – are Michael Mohan’s One Too Many Mornings, Todd and Brad Barnes Homewrecker and Linas Philips’ Bass Ackwards. Meanwhile, from last year’s Sundance, YouTube will also be renting Tze Chun’s Children of Invention and Louie Psihoyo’s The Cove online.
YouTube, which is sponsoring the Festival’s new NEXT section for lower-budget indie films, reached out to filmmakers in the sidebar and signed non-exclusive revenue share deals with the filmmakers, making their movies available only during the festival for a $3.99 three-day rental price.
This is a compelling paradigm shift for Sundance, which many view as falling behind the ever evolving independent film scene, succumbing to more celebrity driven vehicles. It’s indeed refreshing to see Sundance make an effort to reach a much larger audience than those who can’t make it to Park City every January. Read the full article over at Indiewire."
Will you pay to stream Sundance films on Youtube?
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