Saturday, January 23, 2010

Sundance, Youtube, and Irony

Recent LA-by-way-of-NY transplant Karina Longworth poses an interesting question about the irony that is those recent lo-fi Sundance premieres also premiering on Youtube. Here is some of it below:



"As you may have heard, Sundance and YouTube have established a unique collaboration during the 2010 fest, through which three films world premiering here (Bass Ackwards, Homewrecker and One Too Many Mornings--all entries in the NEXT section), as well as two films that debuted in Park City last year (Children of Invention and The Cove), have been made available for rental on YouTube during the duration of the festival. Each film costs $3.99 per viewing, and the filmmakers will, according to a press release, "receive the majority of the revenue share."

The press release also promises that the films will be "spotlighted on the YouTube homepage," but when I went to YouTube I could find no sign of such promotion on the homepage. My "Featured Videos" included Streets Full of Bodies in Haiti and Man Makes Chocolate Records; the clip promoted as Most Popular under the Film & Animation category, The Perfect Body? is a video diary in which two teens interview other teens about style and body image."

Read the rest HERE.

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