Social Contagions & Social Media

Here is an interesting perspective on social contagions, social media, and peer engagement by our friend Sinan Aral. This is from the recent TEDx Silicon Valley conference this year (2011).

Are personal invitations more effective marketing tactics? Or can they be combined with another form of sharing with our peers? This info could be especially useful for filmmakers who use social networking sites as marketing tools.

Sinan Aral speaks at TEDx Silicon Valley 2011 from TEDx Silicon Valley on Vimeo.

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