Not Picked Up in Park City? Filmmakers Look Forward to DIY Release Options
by Anthony Kaufman (Updated 5 days ago)
The year is 2014. Joe the Filmmaker just found out he’s going to Sundance with his debut film. His trailer is online the next day. He’s got posters at the printer, and a marketing consultant on the phone. In the days leading up to the festival, he hits up bloggers for press, notifies all his Facebook friends and buys ads both online and in print. After winning a special jury prize for innovation during the final day of the festival, he plugs his movie into the IDN (Indie Distribution Network), selling it directly to indie-minded audiences around the country for viewing on their Internet TVs and iPhones, while a percentage of the proceeds feed directly into his bank account. Done.
While we haven’t exactly arrived at the above sci-fi scenario, there are established filmmakers who are already planning to bypass conventional distribution. Both Lance Hammer (“Ballast”) and Randall Miller (“Bottle Rocket”) say if they were to go to Sundance again, they wouldn’t wait for a company to acquire their film, but use the festival as a launchpad for a do-it-yourself release.
Read full article here: http://www.indiewire.com/article/not_picked_up_in_park_city_filmmakers_look_forward_to_diy_release_options/
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