Canon 7D Film Sells for $4 Million

This story is only a few days old, yet we still think there are some folks that might have missed it. Like Crazy is a feature film shot on Canon 7D that recently won the Grand Jury Prize at Sundance and was picked up for a whopping $4 Million.



There are some that site this as proof that traditional indie distribution is still alive and well. In this case, it seems to be a given that this particular film, a romance drama without name actors, did better with it's traditional distribution deal than with a self-distribution, social media-based strategy. Case in point, For Lovers Only, a film with the same genre, shot on a similar camera (the 5D), recently made news for making $200K on iTunes. That's their story - a no budget romance film with limited resources has made $200K. This is obviously a huge financial success. However the traditional distribution method, a $4 Million pick-up deal by Paramount (isn't that even more than they paid for Paranormal Activity?) potentially shatters any thing they could have hoped to make on their own. The point seems to be that each film has its own strategy, its own path to distribution. Whats good for one film, may not be good for another.



Congratulations to the filmmakers of Like Crazy! Check out this trailer and tell us what you think:







- Lena