"IFC's micro-budget movie "Tiny Furniture," released in just over 100 theaters this winter, has done well with VOD. By the time it finishes its theaters and on-demand run, the film will make between $750,000 and $1 million, estimates Mr. Sehring, with just 15% of gross spent on marketing. That compares with the millions that major studios often spend to open a mid-level movie."
"Independent filmmakers are embracing video-on-demand services to make up for shrinking revenue from theatrical releases and DVD sales.
Last week, Weinstein Co. bought a 25% stake in Starz Media from Liberty Media Corp. for an undisclosed price. Owning a piece of Starz Media, which licenses and distributes films and TV shows for video-on-demand and online distribution, gives the studio flexibility to deal with the shifting media landscape, says Weinstein Co. Chief Operating Officer David Glasser.
Magno
lia Pictures, a nine-year-old independent distributor owned by entrepreneur Mark Cuban, has been experimenting with video on demand, or VOD, for a few years. Since 2008, Magnolia has been releasing roughly a dozen movies a year via video-on-demand before they reach theaters, and plans to expand the number of pictures it releases this way.Magnolia President Eamonn Bowles says that typically, VOD and DVD sales are the biggest revenue sources for a given title, with theatrical bringing up the rear. Magnolia's biggest success with the novel system was last year's "All Good Things," which earned $4 million from VOD and just $367,000 at the box office, from 35 theaters.
"'A dollar is a dollar,' Mr. Bowles says."
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