IndieGoGo gives some more useful tips for filmmakers building their audience. These are some inexpensive, and innovative ways for a filmmaker to use their immediate resource - the internet.
Making a film is a big enough challenge in itself, but if you are like most low-budget independent filmmakers, you’ll quickly discover that finding an audience for your film can be even more challenging.
Outside of widely known marketing methods like submitting to festivals, inviting people to special screenings, and attempting to make friends on social networks, most filmmakers fail in allowing their audience find them on their own. In most cases, your audience is already out there and are already looking for your film. Where are they? How are they looking? The same way everyone finds things these days: search engines.
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