Is Myspace Worth Anything?

Social networking sites are the bread and butter of indie film advertising. The beginning of this new era was without question ushered in by Myspace, an easy to use, far reaching network that allowed you to become "friends" with countless potential customers, or potential collaborators, or both.

I can understand how Facebook made it a little easier to navigate your options, add friends, send messages, etc, but geez! Personally, besides Twitter which I can understand, this whole Facebook surge is a little surprising to me. I personally like our films' Myspace profiles and the information/graphics/design/options they feature more than those on other free sites. Facebook groups or fan pages to me are just like...blah.

Despite my personal tastes, this new Huffington Post piece was a real eye-opener. After the jump:




"A few years ago, Rupert Murdoch was heralded as an Internet genius.

Why? Because unlike most of his digital-dunce mogul brethren, he somehow managed to buy MySpace for only $580 million!

This "steal" was cited again and again as evidence that Rupert Murdoch had something that no other mainstream media mogul (excepting possibly Barry Diller) had: Brains enough not to get taken to the cleaners when it came to buying Internet properties.

Last summer, the brilliant digital Rupert even emerged as a potential white-knight in the Microsoft-Yahoo struggle: He would merge MySpace into Yahoo and save Yahoo from Microsoft's clutches... as long as Yahoo agreed to value MySpace at something like $10 billion.

Even Yahoo wasn't that stupid."

Read the rest of this piece HERE.