Here is more about the internet as a marketing tool and the future of independent filmmaking from the Film News Briefs Blog.
"For the last couple weeks now, we’ve been talking a lot about independent film (and, to a lesser extent, the studios) and how technology and the economy have been affecting filmmaking. We’re going to continue with that in a sense this week, but with a definite spin into the world of the interwebs, as foreshadowed at the end of last week’s editorial.
Near as we can figure, there’s two more parts (for the time being, though we expect that to change, and fairly soon) to this thread we started a couple weeks ago, so the obvious move would be to cover one this week and the other next week. Since we’re only so interested in trailblazing an editorial narrative, we’ll stick to that pattern and begin the process of winding this thing up.
We’re going to break it down like this: one part assumes that you’ve either made your feature or are in the process of making it, and the use of the internet in that regard, while the other involves using the internet to either directly tell your story or to help get your feature made at all. We’re dealing with the former now, and that’s why 'Paranormal Activity,' which we mentioned last week, is such an excellent touchstone for us."
Read the full piece HERE.
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